Use a designed CV when visual judgment is part of the role: art director, creative director, graphic designer, fashion editor, stylist, photographer. For corporate, finance, law, government, or any role routed through an ATS, use a clean single-column version. Always have both ready. Source: AIGA; It's Nice That.
Critical. The photo must be editorial quality: professional lighting, intentional styling, strong composition. A casual photo undermines the entire designed CV format. The photo is part of the design. Ensure it reflects the same aesthetic sensibility as the rest of the document. Source: D&AD Professional Development; AIGA.
For most markets: no. Salary expectations are discussed in the interview process, not on the CV. The exception is if the job listing specifically asks for it. Research market rates using official career services such as the UK National Careers Service and current job postings before entering any salary negotiation. Source: National Careers Service.
Lead with client and brand names that signal your level. Nike, Apple, Airbnb are credibility proxies that require no further explanation. Include specific, measurable outcomes wherever possible ('led brand relaunch that increased consideration by 42% in 12 months'). Source: Campaign; Design Week.
PDF, always. Name the file FirstName-LastName-CV-2026.pdf. Keep it under 3MB (even for a photo-heavy editorial CV). Include a portfolio URL prominently at the top of the document. Never send an unlinked Word document for a creative role. Source: AIGA; It's Nice That.